Friday, 22 January 2016

Cimbali's Rob Ward's Reflections from Vienna Trip

The resident coffee specialist at Cimbali UK, Rob Ward, has just returned from a trip to Vienna, his first trip for 2016.
He was invited by SCAE Austria to join the judging team at the Vienna Coffee Festival. This competition will be preparation for the upcoming world finals to be held in Dublin and Shanghai at a later time in the year.
The last time Rob was in Vienna was as part of the lead-up to the London Coffee Festival as well as during a documented road trip to collect vintage machines. It included the now infamous coffee machine injury moment and also the World of Coffee in Vienna that took place 2 months after the London Coffee Festival.
The judging team which included Vlad Alexandru (Romania), John Stubberud (Norway) now running a Cafe in Salzburg and who is a WCE rep, Phillip Meier (Switzerland), Lukasz Jura (Poland), Nina Rimpl (Switzerland), Christian Ullrich (Germany), and Martin Sedlacek (Austria), all took the opportunity on the morning before the festival to visit some local coffee houses to calibrate tastes and scoring for the competitions.
It was very encouraging to see an increase in 3rd wave coffee in a country that has a rich and deep coffee heritage, much older than in the UK, and with it being embraced by a wide variety of age groups and different types of people.
The competition saw a variety of competitors taking part in Brewers Cup, Latte Art, Cup Tasters and the Barista Championships. The judging team worked hard getting involved in the set-up, organisation and also brewing for Cup Tasters and the energy of the whole venue just added to the excitement of what was going on. The crowds that were eager to watch the competitions were thick from aisle to aisle, even to a point that it became difficult at times to get the competitors from the practice area to the stage, but this helped build the expectation and excitement of the competition.
Being part of a different country’s judging team was a great experience for Rob and really showed the good work that the WCE reps do in monitoring calibration and keeping the scoring consistent around the world, which help Baristas prepare to compete on the world stage.
After the competitions, Rob made some coffees on a couple of stations and talked to visitors who were fully engaged in a changing coffee world.
The festival had gone from around 1,500 to 10,000+ visitors in only its second year!
Rob's last duty saw him invited onto a round table panel debate on coffee culture in Austria and around the world, and how London has also become one of the strong players in the 3rd Wave coffee scene. He was encouraged to see a willingness to change ideas from a lot of the panel with their focus on coffee as an ingredient that can offer so much more in the terms of flavour than just an Italian style espresso.

Whilst this still has a place in our world as palates change and develop in terms of coffee flavour, we as coffee professionals also have a responsibility to continue to push and develop what we do too.

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